Positioning Expert

Position your brand for maximum value, revenue, and impact that lasts long after the algorithms change.

Feb 11 • 1 min read

The Catch-22 of Success: Why business growth can hold you back


Greetings from Troy, You notice how you do all the work in your business and the last thing you want to do is generate leads. Get clients, etc? You’re either at capacity and full, or you’re scrambling for new work. Even though the irony of it is that generating new business is arguably one of the more important parts of it all, isn’t it? The only time you have to generate leads is when you need them, and that’s when you’re desperate. Things don’t go as well, and you accept projects that you...