Positioning Expert

Position your brand for maximum value, revenue, and impact that lasts long after the algorithms change.

Nov 14 • 2 min read

Ever wonder what separates the “meh” clients from the GREAT clients?


The Lesson Greetings from Troy, All we want is to “feel” A deeper connectionA sense of purposeA feeling of securityI had a conversation this week with a fellow subscriber of IS, and an interesting topic came up.The disdain of social media, it’s a love hate relationship many of us have.It’s a necessary evil. Why did social media take off? It has been around for almost 15+ years now. Me personally? I think because we’re all seeking a deeper level of connection with ourselves, and others.We want...